About CLMG
CLMG is a renowned digital agency that specialises in multichannel marketing, creative production, and media & PR. CLMG is known for its impressive track record of partnering with top brands across Australia. As their client base has flourished, so has the demand increased for providing all marketing services under one roof. Recognising the importance of providing performance marketing services with their current service portfolio, CLMG has integrated all its services under one roof. This strategic approach not only enhances the customer experience but also allows CLMG to deliver a complete 360° solution.
To achieve this, CLMG now seeks a partnership with a reliable expert to ensure the highest quality in performance marketing services could be achieved. While CLMG has always excelled in creative solutions, it now wants to strengthen its expertise with a dedicated team of performance marketing professionals. This collaboration ensures that clients' needs are met with the same unwavering standards of excellence that have always defined CLMG.
Opportunities for Growth
As CLMG’s client base grew, so did the demand for comprehensive performance marketing services. Recognizing the potential to offer clients a more holistic solution, CLMG identified several areas where a strategic partnership could enhance their service delivery:
- Expanding to meet the growing demand for integrated marketing solutions.
- Building on their creative strengths by adding performance marketing expertise.
- Streamlining procedures and communication to better align with their goals for continued growth.
Partnership with Alite Projects
Alite Projects worked closely with CLMG to drive growth and enhance their service offerings. Key milestones from the partnership include:
- A deep dive into CLMG’s goals and client needs to craft tailored solutions.
- Launching a performance marketing portfolio featuring Meta Ads, Google Ads, and strategic digital planning, powered by Alite Projects.
- Implementing streamlined processes to ensure smooth campaign execution, optimization, and detailed reporting.
- Achieving an impressive 80% retention rate for performance marketing clients through data-driven strategies.
Partnership Timeline
Results Over Time
The partnership between CLMG and Alite Projects led to impressive outcomes:
- Improved client satisfaction and retention.
- Expanded market reach, including international opportunities.
- Better-quality leads and increased sales for CLMG’s clients.
- Enhanced market presence and the creation of new business opportunities.
After collaboration, CLMG showed following growth in their overall business
Conclusion
This case study showcases the success of CLMG and Alite Projects’ collaboration, blending CLMG’s creative expertise with Alite Projects' performance marketing capabilities. Together, they achieved substantial growth, improved client outcomes, and set the foundation for continued success.